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Udemy

Digital Marketing Strategist. Unlock your career growth

via Udemy

Overview

Become a digital marketing expert. Learn proven digital marketing strategies with my roadmap and 24/7 expert support

What you'll learn:
  • Understand the fundamentals of digital marketing and how to develop a successful digital marketing strategy for your business
  • Learn about the different channels of digital marketing, including SEO, PPC, social media, email marketing, and content marketing
  • Gain hands-on experience in developing and implementing digital marketing campaigns through real-world projects and case studies
  • Create the company's mission, and unique selling proposition
  • Сonduct market research, identify your target audience, and create a content marketing plan
  • Create and manage PPC campaigns
  • Use social media to build brand awareness and drive website traffic
  • Use analytics and data to measure the effectiveness of your digital marketing campaigns and make data-driven decisions
  • Get a list of tips on how to find a job in digital marketing
  • Use AI tools to perform your marketing tasks

Do you want to become a full-fledged digital marketer and unlock your career? Need advice on how to get started? I want to help you achieve all your goals through online learning by providing you with 24/7 support during your studies and beyond. Your access to the course is for life.

This comprehensive course is designed to provide you with a solid understanding of digital marketing, knowledge of how to develop a successful strategy for your business, and tools to unlock your digital marketing career. In this course, I'll teach you the cornerstones of digital marketing and the major tactics of digital strategy.

This digital marketing training will cover every aspect of digital marketing:

  • Digital Marketing Strategy

  • Artificial Intelligence (AI) Marketing

  • Google Analytics

  • Website and Usability

  • Search Engine Optimization

  • Content Marketing Strategy

  • Social Media Marketing Strategy (SMM)

  • Email Marketing Strategy

  • Google Ads

  • Conversion Optimization (CRO)

  • Targeted Advertising

  • Project Management


Throughout this course, you will work on real-world projects and case studies to gain hands-on experience developing and implementing a digital marketing strategy. Each section of this course is hugely interactive and provides information that will help you gain all the necessary skills for your career:


1. Theoretical Knowledge

You’ll get additional resources about digital marketing, social media marketing(SMM), SEO, email marketing, PPC, marketing analytics, data analytics, conversion rate optimization, targeted advertising, etc.

  • video lectures

  • lists of tools and books

  • presentations

  • vocabulary lists with key terms

  • tips and info about digital marketing trends


2. Practical Lessons

Learn the step-by-step process of how to market a business online from scratch across all major marketing channels. Follow the on-screen steps to achieve results at work, for your own business, or for your digital marketing clients.

  • screencasts

  • checklists

  • tests

  • quizzes

  • projects

  • homework


This digital marketing course is designed for both beginners with no prior experience in digital marketing as well as intermediate learners. Whether you are a small business owner, digital marketer, or marketing professional looking to expand your skills, this course will provide you with the knowledge and tools you need to succeed in the digital world.


After completing this digital marketing course, you will be able to confidently implement marketing strategies across all the major online marketing channels:

  • Create your company’s mission and unique selling proposition

  • Conduct market research to obtain critical information about your niche and the overall business landscape

  • Analyze your competitors and their digital marketing strategies

  • Identify your target audience to better understand your customers

  • Establish a KPI system

  • Use analytics and data to measure the effectiveness of your campaigns and make data-driven decisions

  • Find out more about valid reasons to replace GA4 with other analytics tools

  • Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative

  • Construct a media plan and budget for key traffic channels

  • Set up and optimize your site for SEO and increase your website’s performance

  • Create the prerequisites for a website to be indexed by search engines and the importance of meeting these requirements.

  • Check for updates whether your website is being blocked, and steps to address potential issues.

  • Promote your website and improve its search engine ranking.

  • Improve your marketing processes with the help of the Rank Math plugin

  • Leverage successful practices employed by your competitors to enhance your own digital marketing efforts.

  • Handle HTTP status codes for a seamless user experience.

  • Redirect broken links to fresh ones using the AIOSEO plugin

  • Perform device optimization strategies to ensure your website performs well on various devices, including mobile.

  • Conduct keyword research with Ahrefs

  • Get to know link building basics

  • Develop a content marketing plan

  • Optimize your content to increase search engine visibility and attract more loyal customers

  • Enhance your content marketing strategy with Boosting Lead quizzes

  • Create and manage your own PPC campaigns

  • Understand how to create eye-catching creatives with BannerBoo

  • Use social media to build brand awareness and drive website traffic

  • Create effective email campaigns and measure their performance

  • Harness the power of ChatGPT and Google Gemini to streamline your digital marketing tasks: see how to use ChatGPT and Google Gemini in PPC, SMM, email marketing, content marketing, data analysis and so on

  • Create and configure a CRM system for efficient client management.

  • Explore contact management techniques, including adding, organizing, and categorizing contacts.

  • Personalize CRM systems by creating custom fields to gather specific client information.

  • Discover the power of pipelines for tracking and managing projects and workflows effectively.

  • Gain insights into project and client statuses by utilizing CRM reports.

  • Learn strategies to ensure your team adopts and effectively uses the CRM system.

  • Discover how CRM systems streamline sales processes, lead generation, and follow-ups, ultimately improving overall client satisfaction.

  • Learn how to create unique content and generate different types of new content with AI.

  • Implement AI-driven content creation strategies.

  • Master Upwork with comprehensive freelancing skills, including job searching, profile optimization, project management, and competitor analysis.


At the end of this in-depth digital marketing course, you will get a comprehensive list of tips on how to find a job in digital marketing:

  • Discover which digital marketing certifications you need and how to obtain them

  • Learn how to create a CV and which digital marketing skills you should include

  • Get hacks on how to improve your personal brand on social media and make your profiles more visible

  • Gain access to job search resources, such as career websites, job boards, and professional networking sites

  • Prepare for your successful virtual job interview and learn hacks for demonstrating your digital marketing expertise

  • Practice optimizing your digital marketing work by using CRM systems


Why should you start learning digital marketing with me?

  • I am the CEO of two global Digital Marketing Academies, WebPromoExperts, and SkillsBooster. Webpromo agency, which I am co-owner of, has Google Premier Partner and Facebook Marketing Partner status. We are industry experts with over 14 years of experience in online marketing.

  • My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and many others.

  • We have launched more than 2K successful marketing strategies and marketing campaigns.


As a result of your hard work, you will receive a digital marketing certificate, which will be a shiny accolade to add to your CV. More than 190K satisfied students have already successfully completed this course and you can too!


What else will you receive when enrolling in this digital marketing course?

  • Lifetime access to the course and all updates

  • Personalized 24/7 support and answers to your questions

  • 30-day 100% money-back guarantee


Are you ready to start your digital marketing journey?

Click the "Buy now" button to enroll in this digital marketing course, and I’ll see you soon at your first lecture!

Taught by

Anton Voroniuk

Reviews

5.0 rating, based on 1 Class Central review

4.4 rating at Udemy based on 3013 ratings

Start your review of Digital Marketing Strategist. Unlock your career growth

  • Profile image for Александр Полищук
    Александр Полищук
    Good course to start with. The course details the possibilities of digital marketing. The author does not explain clearly and is not boring.

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