What you'll learn:
- Installing Google Analytics Tracking Code on your Website
- Setting up Goals and Conversions for Marketing Campaigns
- Be able to get insights out of data for decision making
- Predict future behaviour of website users
- UTM Parameters
- Customizing Google Analytics Dashboard
- Filtering Internal Traffic inside Analytics Data
- Become comfortable using Google Analytics
This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,
Setup Google Analytics Account
Installing Tracking Code on your website
Configure Marketing Goals
Setup Filters
UTM Parameters
Generating Reports ( Audience, Real-time, Acquisition, etc. )
Who this course is for:
Bloggers
Webmasters
Online Business Owners
Marketing Professionals
Intermediate level Digital Marketers
Beginners in Web Analytics
College Students