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Udemy

Google Tag Manager Course 2022- From Beginner To Advanced

via Udemy

Overview

Expand your Digital Marketing Skillset with Google Tag Manager. Master Google Tag Manager in this course from scratch.

What you'll learn:
  • Google Tag Manager (GTM) Account Set up
  • Installing GTM to a Wordpress Website
  • GTM Interface Overview
  • Adding Google Analytics Tag through GTM
  • Adding Twitter Universal Website Tag through GTM
  • Adding LinkedIn Insight Tag through GTM
  • Setting up Google Ads Remarketing Tag through GTM
  • Setting Up Google Ads Conversion Tracking Tag through GTM
  • Setting up Scroll Depth Tracking through GTM
  • Setting up Custom User Engagement Timer through GTM
  • Tracking Embedded You Tube Videos through GTM
  • Adding Facebook Pixel through GTM
  • Element Visibility Tracking through GTM
  • Custom Button Click Tracking through GTM
  • Tracking External Link Click through GTM
  • Setting up Hotjar Tracking Code through GTM
  • Setting up Hubspot Tracking Code through GTM
  • Using Data Layer with GTM
  • Adding Dynamic Data in Data Layer and creating Custom Events in GTM
  • Capturing Javascript Errors through GTM
  • Tracking Ad Blockers through GTM
  • Tracking Downloads through GTM
  • ...... And a lot more. In short we will be covering everything related to Google Tag Manager

Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use . Setting up Google Ads Conversion Tracking Tag through Google Tag Manager

GTM is a marketer's tool to deploy tags without the help of developers and track user behavior.

In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM. So, this covers things like

1. What is Google Tag Manager (GTM) - It's uses and a brief overview

2. GTM Account Set Up

3. Installing GTM to a Wordpress Website

4. Admin Panel Overview

5. Workspace Panel Overview

6. Adding Google Analytics Tag through Google Tag Manager

7. Adding Twitter Universal Website Tag through Google Tag Manager

8. Setting up LinkedIn Insight Tag through GTM

9. Setting up Google Ads Remarketing Tag through GTM

10. Setting Up Scroll Depth Tracking through Google Tag Manager

11. Adding Custom User Engagement Timer through Google Tag Manager

12. Tracking Embedded You Tube Videos through Google Tag Manager

13. Adding Facebook Pixels through Google Tag Manager

14. Tracking Element Visibility through Google Tag Manager

15. All Button Click Tracking Tag through Google Tag Manager

16. Custom Button Click Tracking through Google Tag Manager

17. Tracking External Link click through Google Tag Manager

18. Setting Up Hotjar Tracking Code through Google Tag Manager

19. Setting up Hubspot Tracking Code through Google Tag Manager

20. Exporting and Importing Containers

21. Introduction to Data Layer

22. Using Data Layer with Google Tag Manager

23. Adding Dynamic Data in Data Layer and creating Custom Event in GTM

24. Capturing Javascript Error through Google Tag Manager

25. Track Ad Blockers as Custom Dimensions in Google Analytics

26. Detecting Ad Blockers and showing a message to Ad Blockers

27. How to set up Facebook Custom Event Tag through Google Tag Manager

28. Tracking Download as Virtual Page Views in Google Analytics

29. Vimeo Video Tracking through Google Tag Manager


So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.

Taught by

Sheshank Anand

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