With more and more consumer time spent with mobile devices, how can brands find engagement?
What you'll learn:
- Understand the Mobile Landscape
- Create a Clear Marketing Startegy
- Target Segments
- Measure Your Campaign
"Learn Effective Mobile Marketing"coursewill help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.
With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.