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Negotiating Salary/Compensation for Marketing Professionals

via Udemy


You'll learn powerful, science-based techniques to present and negotiate arguments for a salary increase in marketing

What you'll learn:
  • You'll learn how to effectively present your marketing results, arguments, facts and achievements in the best light
  • You'll learn how to quickly and powerfully get to the core negotiating points - salary, perks, other results - as well as diagnose problems before they occur
  • You'll learn how to deal with hostile or persistent (a.k.a. stubborn!) bosses or HR managers, especially in sensitive negotiations
  • You'll learn about several comparison and framing techniques to always make you, yourself, seem the best option


You will agree that being able to negotiate, in any position, at any level of professional life is key.

Whether you are a CEOnegotiating with their board, or a junior negotiating with their boss, the same skills are needed.

You may also find that salary negotiations, in specific, are highly tense and sensitive.

And that not a lot of people can deal with them!

You may also find, however, that most courses on salary negotiation are oudated.

They may be too academical, giving you a dry list of topics, or just focus on gimmicks, with no real value.

Well, if only you could find an updated, practical course that could give you valuable, applicable skills to use in your next salary negotiation.

That's what this course aims to accomplish.


You'll find this course split into 3 key modules, each focusing on one component of a compensation negotiation:

  • You'll first learn about the Preparation module, where you will learn how to best frame your facts and results, contrast them against others for an added bonus, and keep calm under someone else's presence and tension;

  • You'll then come across the Presentation module, where you will leverage techniques such as anchoring, or the recency-primacy effect, to both make your communication clear but also improve its appearance, as well as empathy with the person on the other side, to facilitate rapport;

  • You'll finally reach the Negotiation module, where you will learn techniques to deal with objections and disagreement, including "UPAnswers"(combining uncertainty + potential), leveraging the principle of implementation intention to focus on solutions, as well as getting the other side to commit to something;


You'll find this course is targeted at different types of people.

Naturally, if you're any professional looking to negotiate their salary, you will get a lot of use out of this course.

You will also find the course useful, however, if:

  • You want to negotiate other compensation elements with your superior, or HRprofessionals;

  • You simply wish to improve your presentation and communication skills for any professional negotiation;

  • You want to better deal with tense and sensitive negotiations in your work life;

  • You are just curious about negotiation, and how to improve your skills at it.


Some people - including me - love to know what they're getting in a package.

And by this, Imean, EVERYTHING that is in the package.

  • You'll learn how to properly determine your results and facts, what you will use as "weapons"to request a change in salary or compensation;

  • You'll learn how to properly contrast these facts and results with other worse options (which can be time periods, people, departments, etc) in order to make yourself look even better and improve your chances;

  • You'll learn how to properly keep calm under pressure, prepared for tough negotiations, especially against people of higher status;

  • You'll learn how to use anchoring as a technique to both get your point across immediately, but also to attach the other side to an extreme version of your demands, making you seem much more reasonable when you decrease those demands, even if by little;

  • You'll learn how to leverage the recency-primacy effect, in order to both clarify the key points of your request, but also keep the person focused on them, making you seem more powerful and impactful when making your demands;

  • You'll get used to leveraging empathy as a technique, showing understanding of the other side's point of view so that you can make them "drop their guard" and more easily give in to your demands;

  • You'll learn how to effectively leverage UPAnswers, leveraging a cocktail of two persuasion principles (uncertainty and potential), which simultaneously increase your authenticity but also anchor the other person to the best-case scenario of your results or achievements;

  • You'll learn how to leverage the implementation intention technique, focusing the person on the mechanics of making something happen, which in turn makes them more likely to consent to something;

  • You'll learn how to leverage intent labeling, extracting a first-person compromise from the other person in order to lock in a commitment or promise;

  • You'll get to experience some examples of the full run-through of a negotiation process from beginning to end;


Remember that you always have a 30-day money-back guarantee, so there is no risk for you.

Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don't want you to waste your money.

If you think this course is a fit and can take your dispute resolution knowledge to the next level... it would be a pleasure to have you as a student.

Taught by

Vasco Patrício


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