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University of Michigan

Understanding User Needs

University of Michigan via Coursera


Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design.

Learners will be introduced to numerous techniques to gather data from and about users.

This course is part of the User Experience (UX) Research and Design specialization offered on Coursera.

What you'll learn:

Find out what user needs assessments are, what qualitative research is, and how the two are related.
Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology
includes knowledge of semi-structured interviews, in-situ observation, and affinity walls.
Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls.
Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.

Taught by

Kentaro Toyama


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