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University of Michigan

Understanding User Needs

University of Michigan via FutureLearn


Learn how to better meet user needs through data-driven user-centred design

To design a product or system which is effective, it is vital to understand the specific needs and abilities of the people using them.

This UX training course will develop your ability to interact with your users by understanding what they need, what they don’t need, as well their likes, and dislikes.

Discover a user-centred design approach

Led by experts in UX design at the University of Michigan, you’ll discover practical techniques for better understanding your user, including user needs assessments and qualitative research methodology.

As you consider how human behaviour relates to UX design you’ll identify the value of qualitative UX research for understanding user needs.

Learn how to conduct effective UX interviews

Alongside a global group of learners, you’ll discover various data gathering techniques for learning more about your user, including UX interview questions, protocol, and technique.

You’ll learn best practice approaches for conducting effective UX interviews and in-situ user observations, as well as how to use affinity diagramming to analyse your findings.

Implement data-driven UX design

As you learn how to extract data from research, interviews, and observations of your users, you’ll develop your ability to translate these learnings into your UX design practice.

By the end of the course, you’ll understand not only how to extract data from your users, but also how to use this data to meet user needs through data-driven UX.

This course is designed for anyone looking to gain experience in UX principles, techniques and processes, but specifically in the area of UX research and interviews.

This course is part of the University of Michigan’s User Experience Research and Design program.

Taught by

Kush Dawar

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