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Trailhead

Use Einstein Features in Marketing Cloud

Salesforce via Trailhead

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Overview

Enhance your digital marketing strategy with Einstein in Marketing Cloud.
  • Activate Einstein features in Marketing Cloud.
  • Gain insights on how your emails and journeys are performing in Marketing Cloud.
  • Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
  • Select the best time and frequency for sends using Einstein tools in Marketing Cloud.

Syllabus

  • Marketing Cloud Einstein Activation: Quick Look
    • Activate Einstein Features in Marketing Cloud
  • Einstein Messaging Insights: Quick Look
    • Get to Know Einstein Messaging Insights
  • Einstein Engagement Scoring in Marketing Cloud
    • Explore Engagement Scoring
    • Review Engagement Scoring for Mobile
    • Use Engagement Personas in Journey Builder
  • Einstein Send Time and Frequency Optimization
    • Send Messages at the Right Time
    • Send the Right Number of Messages
    • Analyze Send Time and Frequency

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