A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.
Welcome and Getting Started
Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our "Welcome to the Business Strategy in Practice" video lecture. Then, read our Course Overview so you get a sense of what's ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!
WIP Milestone 1
Welcome to Week 2. This week you should continue working on WIP Milestone 1 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- thorough research will help you build a solid foundation for your project!
Welcome to Week 3. This is "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 2.
WIP Milestone 2
Welcome to Week 4. This week you should continue working on WIP Milestone 2 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- you will need a solid understanding of the different options and strategic paths in order to make your recommendation in the next milestone!
Welcome to Week 5. This is another "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 3.
WIP Milestone 3
Welcome to Week 6. This week you should continue working on WIP Milestone 3 so that you are ready to submit your assignment by the end of the week. Looking ahead, Week 7 is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the Final Milestone, putting the finishing touches on and then submitting your Strategic Analysis! So don't delay -- get going and work hard to meet your deadlines!
From WIP Milestone 3 to the Final Milestone
Welcome to Week 7. This is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the final milestone: submitting your finished project! To prepare for the final milestone, you will pull together the work you completed for previous milestones, write a cogent and concise executive summary, put the finishing touches on your project, and then submit it for one final round of peer review. We are excited to see your finished projects!
Finished Project Peer Reviews
Welcome to Week 8, our final week together. This is another "buffer" week allowing time to complete your peer reviews. While we only require three peer reviews, please consider completing an additional review or two to help your peers who might still be waiting for their final grade and Specialization Certificate. Additionally, we have a discussion opportunity for you to share final comments, reflections, and thoughts on your capstone experience.