Despite everyone's good intentions, hard work and solid ideas, too many teams end up creating products that no one wants, no one can use, and no one buys. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course, you’ll learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective.
As a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 25 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122)
This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
Problems Agile Solves
-The practices that deliver excellent product are well understood, but rarely seen. In this module, we’ll identify what’s hard about creating excellent products and how agile can help. We'll begin with a discussion of the Agile Manifesto, introduce key agile terminology, and explore how agile arose from previous development practices. Then we'll look at what makes implementing agile so challenging and make a case for why it's worth it and how to do it. By the end of this module, you'll have a solid understanding of agile processes and be prepared to use the Venture Design Template to work through project development and drive toward valuable outcomes.
Agile Design with Personas, Problem Scenarios, and Alternatives
-The best way to avoid building something nobody wants is to start with somebody in mind. That "somebody" is a persona. Personas and problem scenarios tie development to the end user and help you drive toward a valuable solution. In this module, you’ll learn to develop personas, problem scenarios, and alternatives using best practices from design thinking.
Writing Great Agile User Stories
-Creating software that meets users' need begins with understanding that user--and user stories are a tool that helps teams understand the end-user perspective.The agile user story is the focal point for just about everything that follows. This is where we diagnose what we think we should do for the user and why, and how we’ll know if we did something relevant (or created waste). In this module, you'll learn how to conduct effective, efficient discovery, from creating an interview guide to interviewing users. You'll finish with creating Google AdWords-ready copy and drafting your personas, problem scenarios and alternatives.
Enhancing Your User Story
-Now that you've "discovered" your user, you'll write your user story--and you'll make it great by layering in details. In this module, you'll learn to create detailed, specific user stories to anchor your project.