Marketing Analytics
University of Virginia via FutureLearn
Social Learning for Open Courses
Join one of our cohorts to learn from instructors, experts, or each other with weekly live streams.
-
freeCodeCamp
Free Web Development BootcampThis six-week bootcamp with weekly live streams is led by technologist Jessica Rose and built around freeCodeCamp's Responsive Web Design Certification. You'll learn HTML, CSS, and accessible and responsive web design.
Jan 10, 20227348 enrolled
-
University System of Maryland
Modern Product LeadershipLearn how to become a better leader by understanding modern product management from one of the best MOOC creators, John Johnson. He has educated over 50k learners worldwide.
Feb 14, 2022430 enrolled
Overview
Learn how to use analytics to improve marketing results
Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
In this course you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.
The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns. However it will also be of interest to anyone looking to learn the basics of marketing analytics.
Access to spreadsheet software (Excel, Google Sheets, etc.) is helpful but not required.
Taught by
Rajkumar Venkatesan
Related Courses
Reviews
5.0 rating, based on 1 reviews
-
Anonymous
Anonymous is taking this course right now.
Hi team,
It came to my news that marketing analytics by university of Virginia is being offered free due to COVID. But unfortunately I am not able to access the course , it is asking me to make the payment for certification as well as for quizzes.
Furthermore, upon going to purchase the course no coupon is available to avail free course as listed on LinkedIn by few people.
Please help me out . Am I misinformed?
Never Stop Learning!
