Learn how to use data analytics to improve your marketing results
Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge, and marketers, in particular, are increasingly expected to use analytics to inform and justify their decisions.
On this course, you’ll build the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimise marketing campaigns.
The course is designed for practising and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio and improve the effectiveness of their marketing campaigns.
The course will also be useful for anyone looking to learn the basics of marketing analytics.
Access to spreadsheet software (Excel, Google Sheets, etc.) is helpful but not required.