According to LinkedIn, User Experience (UX) Design is one of the top five most in-demand hard skills today, and a position as a Product Designer has been ranked one of the top five Most Promising Jobs. This program will prepare you to create data-driven designs that address user needs in an effective and engaging way, and will do so using some of the premier tools in the field—Figma, Zeplin, Miro, Whimsical, Unbounce, Mobbin, and more. You'll learn how to synthesize user research, use design sprints to take an idea from concept to low-fidelity prototype, and finally turn your low-fidelity prototype into a high-fidelity design, and improve its performance based on data.
Design impactful user experiences for products in today’s digital world.
No prior experience required.
UX Fundamentals & Design Research
Product design starts with understanding the needs of users, which is gathered through comprehensive research. Learn the core principles of human-centered design and how to appropriately scope a design problem. Understand how to empathize with users when performing user research, including how to conduct in-depth interviews and create quantitative surveys, and use research data to uncover opportunities. You’ll then apply psychology to design sketches, keeping the end-user in mind.Formulate a Research Report
Concept to Low-Fidelity Prototyping
The best products have gone through rounds of iteration based on user research and feedback. Learn the process of a design sprint, and how to translate findings from research into a prototype that can be tested with users. Understand how to foster team collaboration and use divergent and convergent thinking to rapidly create testable prototypes. Apply user interface principles in the design of a clickable prototype, and conduct a usability test to gain valuable feedback from users that can be used in design iterations. Develop a Validated Low-Fidelity Prototype
High-Fidelity Prototyping to Post-Launch Analysis
Once products have been tested for its effectiveness, they need to be enhanced for engagement. Learn advanced user interface principles to build interactive designs that are ready to be handed off to engineering for feedback. Understand how to solicit and integrate feedback from engineering to enhance the design before it is ready for development. Assess the engagement of the product through remote usability testing and other experimentation methods. Finally, you’ll learn how to improve design and user experiences based on engagement data in order to increase key performance indicators.Create and Improve a High-Fidelity Design
CAPSTONE - UX Portfolio Design
UX Designers demonstrate their skills by showcasing their designs and processes in a portfolio. Understand what should and shouldn’t be included in a portfolio, as well as the key components that appeal to target audiences. Learn how to organize previous work and communicate it online, keeping the audience and your career objectives in mind. Apply storytelling and branding frameworks to create a personal profile that conveys a unique value proposition. You’ll also learn best practices for maintaining and updating a UX portfolio. Build a UX Portfolio Case Study
Shuang Liu, Gabriel Ruttner, Michael Dedrick and Melissa Hui