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Build a Startup from Scratch: the Venture Design Process

Founder's Factory via FutureLearn


Develop the core skills you need to create your own backable business venture

This business venture focused course from the Founders Factory will give aspiring entrepreneurs all the skills you need in order to build your own venture-backed, start-up business in a post COVID-19 world, and help upskill in the wake of widespread business collapse.

You’ll demystify the venture building process and will identify the core skills you need in order to come up with and test new venture business ideas from scratch.

Discover the components and lifecycle of venture backable businesses

After an overview of what makes a successful business venture, you’ll then investigate markets ripe for disruption, explore trends suitable for venture design, and come up with areas where your start-up business can flourish.

You’ll then explore how people fit into this process, gathering insights to create something that people want through human-centered design, conducting user interviews and designing surveys.

Using this information, you’ll then generate backable business venture ideas using proven ideation techniques.

Measure the success of your business venture and learn to pitch to investors

You’ll go over your collated ideas, recognising challenges and assumptions early on, and will explore different ‘go to market’ ideas.

You’ll then learn how to validate these assumptions through experiment design and smoke testing, then will learn how to pitch and communicate your ideas effectively in a venture context to potential investors and raise venture capital.

Learn from a team of start-up experts at the Founders Factory

The team at the Founders Factory have created over 60 businesses from scratch, and helped to grow 150 more.

You’ll be guided throughout from a team of start-up experts, experienced in all areas from product and engineering to fundraising and growth.

This course is suited to any budding entrepreneurs who are interested in starting their own business or start-up.

This could include current university students, recent graduates, or professionals looking to change their career, upskill or reskill.

Taught by

Travis Edwards

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