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California Institute of the Arts

Web Design: Strategy and Information Architecture

California Institute of the Arts via Coursera


This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:

- Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum
- The difference between native apps and websites
- The difference of agile vs. waterfall approaches
- User personas and site personas
- User testing

The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes.
This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.

These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.

Taught by

Roman Jaster


5.0 rating, based on 2 Class Central reviews

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  • Arkan T

    Arkan T completed this course, spending 2 hours a week on it and found the course difficulty to be easy.

    The first three weeks consists of getting your user & client requirements right, as dictated by a target audience brief that you created yourself. Then the information architecture part kicks in and that's where you make, test, and revise your sitemap. Highly valuable for people who want to learn web design.
  • Myat Min Oo is taking this course right now, spending 7 hours a week on it and found the course difficulty to be medium.

    I think great . It will have teaching the lesson with example. I thought I will focus deeply as much as i can. Thank you for your website . Even I must learn, I can't over the lesson . Thank again and again

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