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Website Optimization Course: How to Increase Page Performance and More

via Hubspot Academy


Your website plays a huge role in hitting the goals that marketers care about, like website traffic and leads for your business. In this course, you'll learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization. Made for marketers by marketers, this course puts technical topics into simple language and instructs you on how to implement your own solutions or discuss with your web expert.
  • Understand the importance of website optimization.
  • Troubleshoot issues on your website.
  • Implement solutions to improve your website.


  • Improving Website Performance
    • In many ways, the performance of your website is the first line of defense when it comes to website optimization. If your site takes too long to load, users simply are not going to wait around. In this lesson, you’ll learn why website performance is important, how to increase load speed, how to optimize the elements of your web page, and how to reduce the workload of your server to build a website that performs well across all main criteria.
  • Enhancing a Website's SEO
    • Optimizing your website content for search helps you drive organic traffic to your website by providing a great website experience for people and web crawlers alike. In this lesson, you’ll learn how to set up a sitemap for your website so search engines can index your pages. Plus, we’ll cover how to write and edit effective meta descriptions and link descriptions in your website content.
  • Optimizing a Website for Mobile
    • The majority of people around the world are visiting websites from a mobile device. Optimizing your website for mobile has never been more important. In this lesson, you’ll learn how responsive web design works, see how to set up viewport for your website, and understand the best practices for using fonts and interactive elements on your site.
  • Implementing Website Security Best Practices
    • A secure website that is equipped with an SSL certificate and free from vulnerabilities is what visitors and search engines expect today. In this lesson, you’ll learn why website security is so important, what the difference between HTTP and HTTPS is, how to get and install an SSL certificate, and how to remove existing JavaScript vulnerabilities.
  • Creating Memorable User Experiences With Website Personalization
    • Personalization takes your website to the next level and offers unique experiences based on behavior. In this lesson, you’ll learn all about website personalization, learn how to use data from your CRM to create memorable experiences, and take a look at some examples of website personalization in action.
  • Website Optimization Course Next Steps
    • Learn what to do next after completing the Website Optimization Course.


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