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University of Pennsylvania

Entrepreneurship 1: Developing the Opportunity

University of Pennsylvania and Wharton School of the University of Pennsylvania via Coursera

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Overview

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How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.

Taught by

David Bell, Ethan Mollick, Laura Huang, David Hsu, Karl T. Ulrich, Lori Rosenkopf and Kartik Hosanagar

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Reviews

4.1 rating, based on 7 Class Central reviews

Start your review of Entrepreneurship 1: Developing the Opportunity

  • Anonymous

    Anonymous completed this course, spending 1 hours a week on it and found the course difficulty to be very easy.

    Background: I have worked at a startup for the past 3 years, so I was already familiar with some concepts.

    Content: the content is not difficult. In general, they are teaching you things that you must do to be successful at a startup, but nothing they teach will guarantee success. That's the difficulty of entrepreneurship. The key value of this and many other courses is to give you a framework of reference to use to brainstorm and evaluate new venture opportunities. It is very valuable to be able to draw from the professors' experiences when doing this.

    Difficulty: easy.
  • Pallavi Gupta

    Pallavi Gupta completed this course, spending 2 hours a week on it and found the course difficulty to be medium.

    it was a great course and there were lots of new things to learn in it.Also easy to understand and very interesting.
  • Profile image for Derek Stevens
    Derek Stevens

    Derek Stevens completed this course, spending 1 hours a week on it and found the course difficulty to be easy.

    This is a very good class that’s part of a specialization that I highly recommend. The class is a little too easy at times, and I wish there were more assessments, however the content is excellent.
  • Anonymous

    Anonymous is taking this course right now.

    I haven't started the course yet so I'am not able to give a proper review at the moment. I hope that course gives me the keys to develop professionallly in order I can found my own company.
  • Khadda

    Khadda completed this course.

  • Profile image for Pedro Teixeira
    Pedro Teixeira

    Pedro Teixeira completed this course.

  • Fadheela Salman Dawood

    Fadheela Salman Dawood is taking this course right now, spending 1 hours a week on it and found the course difficulty to be easy.

    it was a great course and there were lots of new things to learn in it.Also easy to understand and very interesting.
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