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XuetangX

Cross-border E-commerce

Ningbo City College of Vocational Technology via XuetangX

Overview






Cross-Border E-commerce Course Introduction

Welcome to the exciting world of our cross-border e-commerce course!


In this course, you will embark on a comprehensive learning journey. We start with the fundamentals, teaching you the core concepts of e-commerce and international trade. You'll understand how the global digital marketplace operates, including the various platforms and technologies that drive cross-border transactions.


Our curriculum focuses on practical skills. You'll learn how to conduct market research to identify profitable opportunities in different international markets. We'll guide you in product selection and sourcing, ensuring you offer products that have global appeal. You'll also master the art of creating effective marketing strategies tailored for cross-border audiences, using digital marketing tools and techniques.


Regarding platform operations, you'll get hands-on experience with popular cross-border e-commerce platforms. You'll learn how to set up and manage your store, handle orders, and provide excellent customer service to build a strong reputation globally.
Moreover, we'll cover aspects like logistics and supply chain management, ensuring your products reach customers smoothly across borders. You'll also learn about cross-border payment systems and how to manage financial transactions securely.
By the end of the course, you'll be well-equipped to either start your own successful cross-border e-commerce business or pursue a career in this thriving industry. Join us and take the first step towards a global e-commerce adventure!




Syllabus

  • Chapter 1: Basics of Cross-border E-commerence
    • 1.1 Welcome to this course
    • 1.2 Brief Introduction of Cross-border E-commerce
    • 1.3 Cross-border E-commerce in China
    • 1.4 Advantages of E-commerce
  • Chapter 2: Platform of Cross-border E-commerence
    • 2.1 The Amazon Platform
    • 2.2 The Aliexpress Platform(1)
    • 2.3 The Aliexpress Platform(2)
  • Chapter 3:Open Online Shop On Amazon
    • 3.1 Set up your Seller Profile
    • 3.2 Entering Account Setting(1)
    • 3.3 Entering Account Settings (2)
    • 3.4 List your products on Amazon
  • Chapter 4: E-commerence Marking
    • 4.1 Three Product Marketing Ways
    • 4.2 Facebook Marketing
    • 4.3 Selling Tips and Advice(1)
    • 4.4 Selling Tips and Advice(2)
  • Chapter 5: Customer Service
    • 5.1 Customer Service
    • 5.2 Pre-sales Communications
    • 5.3 Mid-sales Communications
    • 5.4 After-sales Communications
  • Chapter 6:Course Review and Final Test
    • 6.1 Review Questions
    • 6. 2 Final Exam

Taught by

Congzhong Sun

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