A Bold Alliance: A Game Engine Elevating the Luxury Sector

In this 39-minute recorded session from Unreal Fest Seattle 2024, explore how LVMH navigates the journey from heritage to cutting-edge technologies in the luxury sector. Discover their unique approach that balances innovation with tradition to achieve new levels of digital craftsmanship. Learn how LVMH's strategic partnership with Epic is redefining luxury retail boundaries and shaping the future of luxury brand discovery through Unreal Engine technology. The presentation demonstrates how game engine technology is being applied to elevate experiences in an industry traditionally focused on craftsmanship and heritage.