A Magic Leap Forward

Explore the journey of Magic Leap, one of the most anticipated technology companies, in this 19-minute Web Summit talk. Join CMO Brenda Freeman and Lauren Goode as they discuss the company's path to launching their first device and delve into the potential applications of this new computing medium for companies and brand marketers. Gain insights into the challenges and opportunities presented by augmented reality technology and learn how businesses can leverage this innovative platform to enhance their marketing strategies and customer experiences.