Animate to Captivate - Using Animation to Elevate Digital Products

Explore how to use the power of animation to elevate digital products and experiences in this 20-minute talk by Maxwell Reed, creative entrepreneur and co-founder of Kingdom of Something. Learn simple animation techniques that can trigger dopamine, empathy, and various emotions in users, and discover how leading brands implement these strategies to outperform their competition. Reed, who has worked with clients like Adidas, KFC, Nike, and Samsung, shares insights from his experience as a motion design expert based in Amsterdam.