Brief About Branding and Visual Branding

Explore the world of visual storytelling in this 37-minute lecture that introduces branding and visual branding concepts. Learn what visual branding entails, examine case studies of brands from the perspective of their visual elements, and understand how these components contribute to effective brand communication. This NPTEL-NOC IITM presentation delves into the fundamental principles that make visual branding a powerful tool for organizations seeking to establish a memorable identity.