Learn about various business development structures including coalitions, franchising, and collaborations in this 53-minute lecture. Explore the differences between coalitions and cartels, examine franchising applications in hotels, hospitality, and healthcare sectors, and discover India's historical collaboration patterns. The lecture covers pharmaceutical and technical collaborations, the commercial vehicle industry, innovation partnerships, licensor-licensee relationships, and various collaboration options for business growth.
Overview
Syllabus
Collaborations
Taught by
NPTEL-NOC IITM