This course on customer management aims to help learners understand the fundamental aspects of managing relationships with potential and existing customers. By the end of the course, students will be able to differentiate between customer relationship management, customer experience management, and customer success management. The course covers topics such as CRM software, features of CRM, and marketing strategies to increase customer loyalty. The teaching method includes video lectures with a duration of 44 minutes. This course is intended for individuals interested in enhancing their knowledge of customer management concepts and strategies.
Overview
Syllabus
Introduction and Agenda.
Introduction to customer management.
Customer relationship management.
CRM software.
Features of CRM.
Customer experience management.
CRM, SCM and PLM.
Customer success management.
Marketing strategies to increase customer loyalty.
Summary.
Taught by
Great Learning
