Designing for Consumers, Succeeding with Professionals

Explore the convergence of professional and consumer product design in this insightful conference talk. Learn how to blend the performance, safety, and security focus of professional solutions with the user-friendly, out-of-the-box value of consumer products. Discover the potential pitfalls and benefits of this hybrid approach through concrete examples and case studies. Gain valuable insights on applying consumer appeal to enhance professional solutions, including strategies for designing the big picture and refining details. Understand the importance of balancing functionality with user experience in modern product development, and see how companies like Blueeye are successfully implementing these principles.