Digitalization of Retail in the Lottery Industry

A conference talk from Devoxx Greece 2025 exploring how digitalization transforms the lottery industry by creating a hybrid "phygital" experience that integrates online and physical sales channels. Learn how this approach expands retail networks, enhances player accessibility, and optimizes retailer operations. Discover how AI-driven analytics are being leveraged to create smarter distribution systems and improve customer engagement across the lottery sector.