Disconnect to Reconnect for Solving the Unresolved

Explore the world of Corporate Social Responsibility (CSR) in this 17-minute TEDx talk by Trung Thao Doan, Global Marketing Director of Orion. Discover the gap between corporations and consumers in understanding and implementing CSR initiatives. Learn about the Triple Bottom Line Theory and the importance of relevance in CSR efforts. Gain insights on how small actions can align initiatives with brand identity and make a significant impact. Understand the steps corporations can take to bridge the gap and foster collaboration with consumers. Be inspired to take action and contribute to meaningful CSR initiatives. Benefit from the speaker's extensive experience in CSR implementation, marketing expertise, and passion for promoting Vietnamese culture globally.