Enabling Patients by Listening to Them

Explore the critical issue of patient medication instructions in this 17-minute TEDx talk by Karel van der Waarde. Examine why current medicine pack inserts, with their tiny print and thin paper, are ineffective for patients. Discover the conflicts between legal and commercial interests that hinder progress towards more user-friendly information. Learn about the potential for combining paper and digital formats to improve patient understanding. Consider the broader implications of this problem and the urgent need for change in how medication information is presented. Gain insights into van der Waarde's personal mission to empower patients through clear and understandable visual information design.