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YouTube

Engaging Users in a Multibrand Environment with Drupal - Building Unified Brand Experiences

Drupal Association via YouTube

Overview

Learn how to create seamless user experiences across multiple brands in this 26-minute intermediate-level talk from the Drupal Association. Explore strategies for connecting users across different brand spaces on a single website while maintaining brand identities and fostering engagement through unified loyalty programs. Discover how to leverage Drupal's CMS capabilities to integrate diverse brand portfolios, using Nestlé's food industry presence as a case study. Master the implementation of consistent design components for intuitive cross-brand navigation, unified loyalty programs, and digital badging systems. Examine methods for delivering personalized content experiences using data gathered from CDP, AI Chatbot, and GA platforms. Gain practical insights into brand integration processes, multibrand loyalty program benefits, and Drupal's effectiveness in creating data-driven personalized content experiences. Prior knowledge of brand identity, UX principles, customer journey mapping, and content personalization challenges is recommended.

Syllabus

Engaging a user in a multibrand environment.

Taught by

Drupal Association

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