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Explore a 54-minute conference talk from SXSW that delves into how entrepreneurs are revolutionizing entrenched industries, particularly pharmaceuticals. Learn how innovative leaders are identifying problems and creating better solutions in sectors with high barriers to entry. The discussion highlights how cutting-edge approaches, including AI and digital tools, are being leveraged to transform drug development, improve patient outcomes, and increase global access to innovative treatments. This talk is part of SXSW's ongoing mission to help creative professionals achieve their goals through their conference and festivals celebrating the convergence of interactive, film, and music industries.