The Difference Between a Hit and a Flop in Film

In this 14-minute video, former studio executive Jim Fredrick shares his expertise on what distinguishes successful films from box office failures. Drawing from his 35-year career as a trailer editor, marketing president at Castle Rock Entertainment, and executive positions at Warner Bros. and Sony Screen Gems, Fredrick offers insider insights into the film industry's marketing mechanisms. Learn about the complex world of film distribution and marketing from someone who has crafted advertising campaigns for iconic films like The Shawshank Redemption and the Harry Potter franchise. Discover the behind-the-scenes factors that determine a movie's commercial success, based on Fredrick's experience producing over 196 film marketing campaigns. The video is presented by Film Courage, complementing Fredrick's memoir "Opening Weekend," which explores the intricacies of selling movies to discriminating audiences.