From Fliers to Feeds: The Transformative Impact of Advertising

Explore the transformative impact of advertising in this 15-minute TEDx talk by Anupriya Acharya, CEO of Publicis Groupe South Asia. Delve into the evolution of advertising from its origins in 3000 BC to the digital age, examining its power to shape perceptions and beliefs. Discover how advertising funds content and sustains the internet while considering the ethical challenges it presents. Learn from Acharya's extensive experience in media and advertising across India and Southeast Asia as she discusses the responsible use of this powerful tool. Gain insights into client-centric structures, innovation, and growth in the advertising industry. Understand the role of advertising agencies and their influence on global and domestic platforms. Reflect on the recognition of women leaders in the business world and the importance of fitness and adventure in professional success.