From Periphery to Power: Scaling the Sex and Gender Health Gap

Explore the progress being made in reducing the sex and gender health divide in the United States in this one-hour SXSW conference talk. Gain unique insights on medicine usage patterns, research activities, and investment trends focused on health conditions that disproportionately affect women. Learn about innovative personalized digital marketing strategies that help healthcare brands enhance provider education, improve patient access, and ultimately increase quality of life. The session presents actionable approaches for addressing the persistent gaps in women's healthcare while showcasing emerging solutions that are moving women's health from the periphery to the center of medical attention and investment.