Google Analytics 4 (GA4) Tutorial - Complete Step-by-Step Guide 2025

Learn to harness the full power of Google Analytics 4 in this comprehensive one-hour tutorial that guides you through essential setup procedures, report navigation, and advanced analytics features. Master the process of creating accounts and properties, explore standard reporting functionalities, and develop custom exploration reports for deeper data insights. Discover how to interpret attribution reports, implement proper configuration settings, and integrate GA4 with Google Tag Manager for enhanced tracking capabilities. Access additional resources including Google's demo account, detailed glossaries, and specialized tutorials on events, report customization, regular expressions, and comparisons. Perfect for beginners and experienced users alike seeking to leverage GA4's capabilities for data-driven decision making and website optimization.