Overview
Syllabus
Violating Trust
Usual Disclaimer
The big picture
Characters
The "Butterine Kid" vs "The Yellow Kid"
Components in Establishing Trust • Affect Heuristic - Appearance, stereotypes and "gut" feeling
Appearance and Stereotypes
Same person, different messages
Credentials (Identification)
ID Verification
Trustworthy Actions - Many cons employ a buildup ruse to gain the victim's trust. This may involve monetary gains or actions that engender trust - Approaching a gatekeeper with a "lost item" - Tailgating?
Obligation - People feel obligation to reciprocate generous actions, even if the gesture is token
Resources
Questions?