How Creators Are Becoming Their Own Business-Savvy CEOs

This 50-minute SXSW panel discussion explores the evolution of the creator economy, focusing on how content creators can transition from influencers to successful business owners. Discover the crucial shift from engagement-based models to ownership strategies that build sustainable, long-term businesses. Learn practical approaches for monetizing fan relationships, developing direct-to-consumer brands, and utilizing platforms like Calaxy Worlds to create scalable business models beyond social media. The panel breaks down essential strategies for creators who want to position themselves as CEOs of their own enterprises rather than remaining solely content producers. Presented by SXSW, an organization dedicated to helping creative professionals achieve their goals through conferences and festivals celebrating the convergence of interactive, film, and music industries.