How Psychological Digital Footprints Change Our Understanding of Cyberspace

Explore the profound impact of digital footprints on our understanding of cyberspace in this thought-provoking seminar from the Alan Turing Institute. Delve into the world of machine learning and its application to predict intimate traits like personality and IQ from social media data. Examine the evolution of digital footprint analysis, from early warnings about the power of social media information to its controversial role in recent political events. Learn about the myPersonality.org database and its significance in research. Gain insights from Professor John Rust and Doctor David Stillwell as they discuss the past, present, and future implications of digital footprint analysis, including the development of human avatars and machine entities in cyberspace. Understand the ethical considerations and potential consequences of using personal data for prediction and targeted advertising.