How Technology Can Help Build a Living World

This 37-minute SXSW conference talk explores the concept of a "Living World" where physical environments respond intelligently to human interaction. Discover how IRCODE's innovative IR technology transforms everyday spaces into interactive experiences that answer questions, share stories, and provide personalized guidance. Learn about practical applications across multiple industries—from revealing hidden histories of historic buildings to enhancing retail shopping with instant product information and rewards. Unlike virtual reality that creates alternate worlds, this presentation focuses on technology that enhances our existing reality by making it more responsive, intuitive, and information-rich. Delve into the psychological aspects of human curiosity and how "invisible technology" can seamlessly integrate into our daily lives while creating meaningful connections between people and their surroundings.