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Explore the fascinating world of early web banner advertising through this conference talk at !!Con 2024, where Richard Lewei Huang and Yufeng Zhao present Banner Depot 2000 - the largest publicly-accessible archive of early web banner ads. Learn about their innovative approach to collecting 22,915 Chinese- and English-language banner ads from the late 1990s and early 2000s through web scraping the Wayback Machine using historical URL datasets from vintage Internet directory books. Discover how this interactive archive not only allows users to browse, search, and view metadata but also enables creative expression through "banner ad poetry" composition. Gain valuable insights into the visual and commercial culture of the early web, understanding the evolution of online advertising, and learn about the technical process behind building such a comprehensive archive. The presenters, a PhD student in web archiving and an artist-technologist, share their journey of creating this unique project through their collective Switcheristic Telecommunications, discussing their methodology, research applications, and future development plans for this historical digital collection.
