Discover essential film marketing insights in this 14-minute video featuring Jim Fredrick, a veteran Hollywood marketing executive with over 35 years of experience. Learn from the former president of marketing at Castle Rock Entertainment and executive vice president of marketing at Sony Screen Gems as he shares expertise gained from producing more than 196 film marketing campaigns, including blockbusters like The Shawshank Redemption and the Harry Potter franchise. Gain valuable knowledge about the intricate business of film distribution, marketing strategies, and the complex process of selling movies to discriminating audiences. Drawing from his memoir "Opening Weekend," explore the behind-the-scenes mechanics of movie marketing and understand the crucial elements that can make or break a film's success in the competitive entertainment industry.
Overview
Syllabus
If You Want To Sell A Movie... You Better Know This - Jim Fredrick
Taught by
Film Courage