Explore the evolution of Indianness and its representation in advertisements during the internet age in this 29-minute lecture from NPTEL-NOC IITM. Examine how Indian identity has transformed since the 1960s, analyzing the intersection of cultural values, consumer behavior, and digital media in shaping contemporary Indian representation in advertising.
Indianness and Advertisements in the Age of Internet
Overview
Syllabus
Indianness after 1960s
Taught by
NPTEL-NOC IITM
Related Courses
-
Contemporary India
4.3 -
Methodology and Ethics of Popular Cultural Studies in India
-
Walter Benjamin's The Work of Art in the Age of Mechanical Reproduction - Lecture 1
-
Walter Benjamin's The Work of Art in the Age of Mechanical Reproduction - Part 3
-
Staying Connected to Your Hometown in the Age of the Internet
