Insights and Engagements with Customer Data Platforms

In this 31-minute conference talk from DSC EUROPE 24 in Belgrade, Pratul Kumar Chakravarty explores the strategic importance of Customer Data Platforms (CDPs) in modern business operations. Discover how personalized insights and engagements enable enterprises to make data-driven decisions and maintain competitive advantage. Learn about the relationship between CDPs and Enterprise Data Hubs as foundational technologies for effectively leveraging customer data. Understand how integrating these platforms delivers tailored customer experiences that drive business growth. Explore practical approaches to personalized engagement strategies that optimize decision-making processes and help businesses stay ahead in their industries. The talk was presented on November 22nd as part of Data Science Conference Europe 2024.