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NPTEL

Integrated Marketing Management

NPTEL and Indian Institute of Science Bangalore via YouTube

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Overview

COURSE OUTLINE: The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian market.

ABOUT INSTRUCTOR: Prof. R.Srinivasan is an Emeritus Professor with the Department of Management Studies, Indian Institute of Science. He holds a doctoral degree in Management (Fellowship Program) from the Indian Institute of Management, Bangalore after basic degree and post-graduate qualification in Engineering. He had his post-doctoral training in the University of Leeds, U.K. He has more than 39 years of experience in both academia and industry, having served in some of the reputed organizations in the country. He has more than 200 publications in leading international and national journals and has authored 9 Books. He is also a recipient of a number of awards, notably the International Statistical Institute Award (1983) and the Colombo Plan Award (1989).

Syllabus

Intro Integrated Marketing Management.
noc20 mg04 lec01 Evolution of Marketing.
noc20 mg04 lec02 Marketing Management.
noc20 mg04 lec03 Marketing in India.
noc20 mg04 lec04 Role of Marketing.
noc20 mg04 lec05 Case Analysis.
noc20 mg04 lec06 Case Analysis 2.
noc20 mg04 lec07 Case of Suryodaya.
noc20 mg04 lec08 Marketing System.
noc20 mg04 lec09 Input Output Map.
noc20 mg04 lec10 Competition.
noc20 mg04 lec11 Consumer Behaviour Mode.
noc20 mg04 lec12 BCG Matrix, Strategic Marketing.
noc20 mg04 lec13 Marketing Strategy.
noc20 mg04 lec14 Market Segmentation, VALS Model.
noc20 mg04 lec15 Sales Function& Marketing Mix.
noc20 mg04 lec16 B - B Markets, Macro Environment.
noc20 mg04 lec17 Analytical Marketing System.
noc20 mg04 lec18 Decision Models.
noc20 mg04 lec19 E Business.
noc20 mg04 lec20 Market Demand, Concept Testing.
noc20 mg04 lec21 Product, Product Mix, PLC.
noc20 mg04 lec22 PLC continued.
noc20 mg04 lec23 Pricing Strategies.
noc20 mg04 lec24 Brands, Channels.
noc20 mg04 lec25 Channel Management Marketing Communication.
noc20 mg04 lec26 Advertising, Marketing Organisation.
noc20 mg04 lec27 Role of Product Manager, Industrial Buying.
noc20 mg04 lec28 Sales Forecasting,Marketing Control.
noc20 mg04 lec29 Marketing Expense Analysis.
noc20 mg04 lec30 Toyota Strategy.
noc20 mg04 lec31 Cafe Coffee DayCCD.
noc20 mg04 lec32 CCD continued.
noc20 mg04 lec33 I flex OFSS.
noc20 mg04 lec34 OFSS.
noc20 mg04 lec35 Oilseeds Growers Cooperative Society OGCS.
noc20 mg04 lec36 OGCS.

Taught by

IISc Bangalore July 2018

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Reviews

4.0 rating, based on 2 Class Central reviews

Start your review of Integrated Marketing Management

  • Abdulkhakimova Zulfiya
    Course very clear . So I learnt more information which I didn't know before and which can be very important to my job in the future
  • Anonymous
    Course very clear . So I learnt more information which I didn't know before and which can be very important to my job in the future
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