Integrated Marketing Management

Integrated Marketing Management

IISc Bangalore July 2018 via YouTube Direct link

Intro Integrated Marketing Management

1 of 37

1 of 37

Intro Integrated Marketing Management

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Integrated Marketing Management

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  1. 1 Intro Integrated Marketing Management
  2. 2 noc20 mg04 lec01 Evolution of Marketing
  3. 3 noc20 mg04 lec02 Marketing Management
  4. 4 noc20 mg04 lec03 Marketing in India
  5. 5 noc20 mg04 lec04 Role of Marketing
  6. 6 noc20 mg04 lec05 Case Analysis
  7. 7 noc20 mg04 lec06 Case Analysis 2
  8. 8 noc20 mg04 lec07 Case of Suryodaya
  9. 9 noc20 mg04 lec08 Marketing System
  10. 10 noc20 mg04 lec09 Input Output Map
  11. 11 noc20 mg04 lec10 Competition
  12. 12 noc20 mg04 lec11 Consumer Behaviour Mode
  13. 13 noc20 mg04 lec12 BCG Matrix, Strategic Marketing
  14. 14 noc20 mg04 lec13 Marketing Strategy
  15. 15 noc20 mg04 lec14 Market Segmentation, VALS Model
  16. 16 noc20 mg04 lec15 Sales Function& Marketing Mix
  17. 17 noc20 mg04 lec16 B - B Markets, Macro Environment
  18. 18 noc20 mg04 lec17 Analytical Marketing System
  19. 19 noc20 mg04 lec18 Decision Models
  20. 20 noc20 mg04 lec19 E Business
  21. 21 noc20 mg04 lec20 Market Demand, Concept Testing
  22. 22 noc20 mg04 lec21 Product, Product Mix, PLC
  23. 23 noc20 mg04 lec22 PLC continued
  24. 24 noc20 mg04 lec23 Pricing Strategies
  25. 25 noc20 mg04 lec24 Brands, Channels
  26. 26 noc20 mg04 lec25 Channel Management Marketing Communication
  27. 27 noc20 mg04 lec26 Advertising, Marketing Organisation
  28. 28 noc20 mg04 lec27 Role of Product Manager, Industrial Buying
  29. 29 noc20 mg04 lec28 Sales Forecasting,Marketing Control
  30. 30 noc20 mg04 lec29 Marketing Expense Analysis
  31. 31 noc20 mg04 lec30 Toyota Strategy
  32. 32 noc20 mg04 lec31 Cafe Coffee DayCCD
  33. 33 noc20 mg04 lec32 CCD continued
  34. 34 noc20 mg04 lec33 I flex OFSS
  35. 35 noc20 mg04 lec34 OFSS
  36. 36 noc20 mg04 lec35 Oilseeds Growers Cooperative Society OGCS
  37. 37 noc20 mg04 lec36 OGCS

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