Joint Ventures: Understanding Methodologies, Agreements, and Success Factors

This lecture explores the comprehensive world of Joint Ventures, covering methodologies, ecosystem dynamics, and agreement components. Learn about factors affecting JV longevity, the six main causes of success or failure, and the contrasting positive and negative JV journeys. Examine partner options for market entry, global alliance development processes, and the grid of alliance framework. The lecture also analyzes partnership outcomes in the Indian automobile industry, entry barriers for global and Indian automakers, and the distinction between joint ventures and strategic alliances. Discover specific JV models for marketing and manufacturing, with real-world examples of successful and failed joint ventures.