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Explore the early history of Apple II software in this 28-minute conference talk from KansasFest 2022. Delve into Apple's "Special Delivery Software" program, a precursor to modern app stores that operated between 1980 and 1982. Discover insights about this pioneering third-party software initiative, including marketing strategies, catalog reviews, and notable titles. Examine the copy protection methods employed and gain a deeper understanding of the burgeoning software industry for Apple II computers. Learn about the historical significance of this program and its impact on the development of software distribution models.