Level Up: The 2025 State of Play on Games, Tech, and Media

Join NYU professor Joost van Dreunen for a one-hour keynote session at SXSW that delivers a data-driven exploration of gaming's $250 billion future. Discover how non-gaming companies are entering the gaming space, the excitement surrounding next-generation hardware, and the breakdown of walled gardens in the industry. Learn how emerging technologies are reshaping content across games, tech, and media landscapes. Gain valuable insights into this converging digital ecosystem whether you're a developer, innovator, or enthusiast. SXSW veterans will receive exclusive industry forecasts, while all attendees will receive Joost's special SXSW edition State of Play Report – a comprehensive guide to navigating the future of interactive entertainment and digital media. Portuguese and Spanish language translations are available for this SXSW 2025 Featured Session presented by Itaú.