This course covers the core concepts of marketing, evolution of marketing, management of demand, customer lifetime value, characteristics of modern markets, and brand management. The course aims to teach students the fundamentals of marketing, including how to manage demand, assess customer lifetime value, and effectively manage brands. The teaching method involves lectures and discussions. This course is intended for individuals interested in gaining a foundational understanding of marketing principles.
Overview
Syllabus
Marketing Fundamentals 1.
Core Concepts Of Marketing 2.
Core Concepts Contd 3.
Evolution Of Marketing 4.
Management Of Demand 5.
Customer Life Time Value 6.
Characterstics Of Modermn Market 7.
Brand Management 1.
Brand Management 2.
Brand Management 3.
Taught by
IMSUC FLIP
