Marketing Management-I

Marketing Management-I

Marketing Management-I via YouTube Direct link

Defining Marketing

1 of 46

1 of 46

Defining Marketing

Class Central Classrooms beta

YouTube playlists curated by Class Central.

Classroom Contents

Marketing Management-I

Automatically move to the next video in the Classroom when playback concludes

  1. 1 Defining Marketing
  2. 2 Core Concepts in Marketing
  3. 3 Case Studies
  4. 4 Marketing of Services
  5. 5 Evolution of Marketing
  6. 6 Contemporary Issues in Modern Marketing Practices
  7. 7 Introduction to Competitor Analysis
  8. 8 Marketing Objectives
  9. 9 Strategy and Core Competency
  10. 10 PESTEL Framework
  11. 11 Competitive Analysis
  12. 12 Case Study
  13. 13 Introduction To Marketing Information System
  14. 14 Components of a Marketing Information System
  15. 15 Marketing Research Process
  16. 16 MDP and MRP
  17. 17 Exploratory Research
  18. 18 Exploratory Research - Continued
  19. 19 Causal Research
  20. 20 Measurment and Scaling
  21. 21 Questionnaire and Sampling
  22. 22 Sampling Techniques
  23. 23 Data Collection, Preparation and Analysis
  24. 24 Multivariate Data Analysis
  25. 25 Introduction to Consumer Behviour and Need Recognition
  26. 26 Information Search
  27. 27 Socio-Cultural Influences on the Consumer Buying Process
  28. 28 Psychological Influences on Consumer Buying Process
  29. 29 Evaluation of Alternatives
  30. 30 Purchase and Post Purchase Evaluation
  31. 31 Service Consumption
  32. 32 Structural Models of Attitude
  33. 33 Industrial Buyer Behaviour I
  34. 34 Industrial Buyer Behaviour II
  35. 35 Industrial Marketing Program and Buying Process
  36. 36 Three Dimension of Industrial Buyer Behaviour
  37. 37 Consumer Decision-Making Process Revisited
  38. 38 Identifying and Choosing Oppurtunities
  39. 39 Market Segmentation
  40. 40 Market Segmentation - II
  41. 41 Segmentation and Targeting
  42. 42 Segmentationa and Post Segmentation Strategies
  43. 43 Introduction to Marketing Strategy
  44. 44 Positioning
  45. 45 Segmentation and Targeting in B2B Market
  46. 46 Crafting the Positioning and Branding Effectively

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.