Learn about the Semantic Differential Scale, Profile Analysis, and Stapel Scale in this 34-minute lecture that explores measurement and scaling techniques for research. Understand how these specialized scaling methods can be applied to gather and analyze data effectively, with practical examples of their implementation in various research contexts.
Overview
Syllabus
Measurement and Scaling: Semantic Differential Scale and Other Scale Decisions
Taught by
NPTEL-NOC IITM