Side Projects: How to Inspire Millions, Creating What You Love

This 15-minute talk by Olha Olianishyna, Co-founder and Managing Director at Obys, explores the practice of side projects at her award-winning creative design and development agency. Discover how side projects became integral to the agency's work, their statistical impact, common mistakes in the creation process, and client perspectives. Learn through case studies of successful side projects including AIM – AI Museum of Kharkiv Modernism, Grids, Typography Principles, and The Message to Ukraine. As an Awwwards Jury member with an aesthetic approach to work and life, Olianishyna shares insights from her experience working with prominent clients like CNN International, Miro, Porsche, MAKHNO, and Motion Design School.